Social Contrast / Social psychology
is the scientific study of individual behavior in a social and cultural setting. Its concern is the effect of society on the personality, motivations, and attitudes of the individual. Social psychologists seek to answer such questions as: How are children affected when both parents work? What is the impact of the assembly line on the mental and emotional makeup of industrial workers? What effects do mass media have on political and social attitudes?”



Carlos Simpson is an Artist, Graphic Designer, Musician, Author based in London. Interested in exploring new environments and cultures and finding ways to engage with my surroundings. Using typography, digital, and print as a primer tool believing in design that conveys a clear message that the public can relate to. Ideas are worthless if you can’t make them happen. Many of us believe that great ideas inevitably lead to success. Nothing could be further from the truth. Whether it is the perfect solution for an everyday problem or a perfect solution for a creative masterpiece you must transform vision into reality for an idea to have value. Be-You-full Believes that the world can be a better place if all of us live life as to be(our)full Self. SIMPLICITY TO BE SIMPLE = BE YOUR SELF FULL. Believing that the World can be a better place if all of us live life as to Be(You)Full Self.



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