Social Contrast / Social psychology
is the scientific study of individual behavior in a social and cultural setting. Its concern is the effect of society on the personality, motivations, and attitudes of the individual. Social psychologists seek to answer such questions as: How are children affected when both parents work? What is the impact of the assembly line on the mental and emotional makeup of industrial workers? What effects do mass media have on political and social attitudes?”
Categories: UNDERSTANDING BEHAVIOUR
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