Category: UNDERSTANDING BEHAVIOUR

How to create a setting for good behavior both social, family or professional

Understanding people behaviour
Building communication
Daily routines
Daily exercise
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MIND THE GAP

Cyan blue poster with bold ‘BE NATURAL’ text – BE(YOU)FULL artwork by Carlos Simpson advocating authenticity and connection to nature.

Educate yourself: Seek out information and resources to broaden your understanding of issues related to inequality, such as racial and gender disparities, and consider how they affect individuals and communities.

Observation Techniques

Woman in a navy blazer and white shirt posing on a chair by the waterfront, left arm raised, with a briefcase on the ground.

A BE(YOU)FULL article on observation, openness and human development, linking research methods with mentoring, identity, confidence and agency.

The Self vs. The Ego

Black-and-white photograph of two muscular male arms locked in an arm-wrestling grip, symbolising the struggle between self and ego, from the BE(YOU)FULL project by Carlos Simpson Design Studio, London.

The Self vs. The Ego explores identity, awareness, interpretation and human development through the BE(YOU)FULL philosophy. This reflective post examines how the self, ego and external influence shape behaviour, decision-making, self-awareness and agency, offering a clearer framework for understanding personal growth, inner conflict and conscious action.

Make Your Rules

Orange “Make Your Rules” poster from the BE(YOU)FULL campaign by Carlos Simpson, featuring a large stylised BU logo and a vertical list of empowering “BE” statements promoting authenticity, creativity, and individuality.

Suggestions for creating the rules for a “BE-YOU-FULL self,” Make Your Rules The concept of a “BE-YOU-FULL self” refers to the idea of becoming the best version of yourself by fully embracing and expressing your true self. Here are some additional ways to achieve this: Make Your Rules It’s important to remember that the process […]

BE(YOU)FULL DESIGN INDEX-IDENTITY

Twelve portraits of the same person in various expressive poses, each with different coloured backgrounds and conceptual themes, representing the BE(YOU)FULL project by Carlos Simpson Design Studio. Carlos Simpson, BEYOUFULL, Design Studio London, Identity in Design, Self-expression Art, Graphic Poster Series, Visual Identity, Emotional Expression, Inclusive Design, Diversity Through Colour, Contemporary Art London, Design for Wellbeing, Human-Centred Creativity

In psychology, self-concept or self-identity refers to a person’s perception of themselves, including their characteristics, beliefs, and values.

The Self

BE(YOU)FULL framework showing the self under technological mediation through perception, interpretation, feedback systems, identity formation and AI environments

The concept of The Self” is a complex and multifaceted idea that has been studied by philosophers and psychologists for centuries.

The others inside you!

Black and white portrait of Carlos Simpson holding a phone for a mirror selfie, with the reflection showing multiple layers of the same image. Overlaid with the bold text “BE(YOU)FULL.”

The others inside the self! The concept of “the others inside the self” is a complex one and can refer to a variety of different ideas. In general, it suggests that there are multiple aspects or identities within a person that influence their thoughts, actions, and behaviors. This can include things like past experiences, cultural […]

The stranger within

Carlos Simpson holding a cardboard sign reading ‘BE(YOU)FULL’ on Tower Bridge in London as a suited man walks past. The BE(YOU)FULL campaign image promotes awareness, individuality, and social dialogue.

The Stranger Within explores the hidden, unrecognised and multiple parts of the self through the BE(YOU)FULL philosophy. This reflective human development post examines identity, personality, belief, subpersonalities, inner awareness and agency, showing how people can recognise, understand and integrate the unseen aspects of themselves for clearer growth, wellbeing and purposeful action.